Mt Martha Golf Club Case Study: How One Room Became a 365-Day Golf & Revenue Hub
- oksana156
- 3 hours ago
- 6 min read
What do you do with an underutilised room at your golf club?
At Mt Martha Public Golf Course, they turned theirs into a premium dual-bay simulator suite - one that now powers swing coaching, junior programs, night comps, live footy screenings and even global visibility through GSPro.
It all started with a blank room and a vision.
Watch the Transformation Come to Life
From empty space to elite-level golf simulator hub - follow the full build, behind the scenes:
From Unused Room to Community Asset
Located on Victoria’s Mornington Peninsula, Mt Martha Public Golf Course had a challenge shared by many public facilities: one dark, quiet room that wasn’t driving revenue or adding value to the member experience.
So they called Golfsim Australia.
Our team designed and installed a complete two-bay simulator setup powered by Uneekor EYEXO launch monitors and GSPro - the world’s most advanced and widely used golf simulator software.
The result? A fully integrated, multi-purpose simulator space that now operates rain, hail, or shine; from morning lessons to night-time events.
Dual-Bay Design. Real-World Results.
We maximised the existing room footprint to fit two full simulator bays without compromise.
Key features include:
Uneekor EYEXO launch monitors for elite-level accuracy
GSPro simulator software with thousands of global courses
Dual left/right-hand compatibility
Recessed hitting mats for seamless turf-to-floor transitions
Custom ramping and turf installation
Premium ceiling fabric for acoustic performance and aesthetic impact
The space now accommodates players of all ages and skill levels, whether they’re chasing swing speed, enjoying social rounds, or dropping by for a coaching clinic.
Your Course. Playable Worldwide with GSPro.
One of the most exciting outcomes of the Mt Martha install? At Golfsim Australia we have the ability to digitally recreate the course inside GSPro - one of the most used platforms by simulator golfers around the globe.
Here’s what that means for your club:
Global Exposure: Your course becomes playable inside GSPro simulators worldwide
Tourism Driver: International users can experience your layout virtually, then visit in person
Member Benefit: Local players can practice their home course, indoors, year-round
Incredible Accuracy: Every fairway, green and bunker digitally rebuilt to mirror the real thing
Seamless Integration: Available across Uneekor-powered simulators at home, at clubs and beyond
It’s not just a tech upgrade... it’s a long-term visibility asset.
More Than Golf: A Multi-Use Space for Every Occasion
The Mt Martha simulator suite is now a flexible, high-utility space used for:
Swing coaching and junior clinics
Member league nights and private comps
Live sport viewings (AFL, golf majors etc.)
Casual hire and group bookings
All-weather member play
No daylight? No worries. The game goes on and so does the member engagement.
“The simulators represent more than just a tech upgrade. They’re a game-changer in how we connect with our community.” Mt Martha Golf Club Team
A Revenue Generator That Pays for Itself
Mt Martha’s transformation isn’t just visual, it’s a commercial success.
Within just a few months of launch, the simulator space has become a consistent revenue driver. Members now regularly book bays for casual play, while coaches use the space for lessons and junior development programs.
League nights and competitions have added another layer of value, creating structured reasons for members to return week after week.
The club has also started using the space for private bookings and events, adding flexibility to their offering without adding significant overhead. And because simulator use doesn’t rely on good weather or daylight, revenue continues to flow even during the quieter, off-peak times of year.
With minimal staffing needs and low operating costs, the return on investment speaks for itself, all while delivering a better experience for every member who walks through the door.
Why Golf Simulators Make Sense for Course Owners
Beyond being a player magnet, simulators like the ones installed at Mt Martha are proving to be serious business assets. Here’s why more club managers and decision-makers are starting to see their long-term value.
Strong ROI With Flexible Revenue Models
Simulator setups are built for commercial return. At Mt Martha, bays are booked for everything from casual play and swing coaching to junior programs and league nights. With minimal overheads and flexible pricing - per-hour, per-event, or rolled into membership tiers, clubs often see a full return on investment within 12 to 18 months.
Add Tangible Value to Memberships
Offering a simulator isn’t just about tech, it’s about providing something members actually use and talk about. When the weather turns or the sun goes down, a simulator keeps golfers engaged and playing longer. Some clubs even use it as a premium upgrade to justify higher-tier memberships or exclusive access perks.
Turn It Into a Multi-Purpose Venue
With the right layout, think lounge seating, projectors and an impact screen, your simulator space becomes a full-blown entertainment zone. Clubs are hosting AFL grand final nights, corporate events, junior clinics and even private parties, creating a flexible space that works for more than just golf.
No Massive Space Required
Don’t let space stop you. A typical single-bay simulator only requires around 3.5 m width x 5.5 m depth x 3 m height. We design around your existing layout, whether that’s a back room in the pro shop, an unused storage area, or a purpose-built clubhouse extension.
Powered by Pro-Grade Tech
Every install we deliver is built around Uneekor launch monitors — the same technology used by PGA Tour pro's and paired with GSPro: the world’s most advanced simulator software. You’ll get real-time ball data, AI-powered swing feedback and the ability to replicate thousands of courses worldwide, including your own.
Inside the Finished Space: Mt Martha’s Simulator Unveiled
Take a closer look at the completed installation and grand opening celebrations. From premium finishes to community-first design, this space is now a standout feature of Mt Martha Golf Club and a glimpse into the future of golf facilities.
Future-Proof Your Golf Course
At Golfsim Australia, we partner with clubs to deliver more than just simulators. We build multi-purpose spaces that:
Drive revenue
Boost member value
Future-proof against weather and daylight
Put your course on the global stage
What Could Your Club Become?
Book a consultation today. We’ll assess your space, walk you through the tech and show you how to replicate your course inside the world’s leading golf simulator software.
Australia-wide service | Trusted by public & private courses
How can an indoor golf simulator benefit our golf course?
An indoor golf simulator creates a year-round, all-weather playing option - perfect for extending playtime during winter or rainy days. It also opens the door to new revenue streams like simulator hire, coaching programs, and event bookings. With real-time golf data, swing analysis, and virtual golf experiences powered by Uneekor launch monitors and GSPro, it’s the ultimate game improvement tool that also supports your bottom line.
What kind of players use the simulator?
Everyone, from beginners working on their fundamentals to low-handicappers fine-tuning with AI golf swing analysis. With left/right-handed capability, realistic ball flight data, and advanced launch monitor feedback, it’s suitable for club members of all skill levels. Plus, it’s ideal for juniors, seniors, and casual golfers who want to enjoy the game without weather or daylight limitations.
Can we use the simulator for coaching and lessons?
Absolutely. Our custom golf simulator setups are designed for professional coaching environments. Coaches can deliver lessons indoors using professional golf swing data and real-time feedback, making it easier to track improvement and tailor drills. It’s an ideal setup for winter golf lessons, junior clinics, and group training.
Is this something members will actually use?
Yes and they already are. At Mt Martha, the simulator suite has become a community hub. Members book in for casual play, private lessons, or social comp nights. With GSPro, they can play famous courses around the world or even tee it up on a virtual replica of their own course. Add a projector or entertainment setup, and it becomes a multi-use destination for AFL watch parties and private functions too.
Can we get our course mapped inside the simulator?
Yes and it's one of the most exciting features. Using GSPro, we can digitally rebuild your course and make it playable on simulators worldwide. This not only offers your members a chance to play their home course anytime, but also puts your facility on the global map - attracting golfers who want to visit the real thing after playing the virtual version.
Comments